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Your e-learning access, powerful guides and workbooks will give you the following learning:-

Planning Your Internet Business

Learn how to plan effectively for online business to save time, resources and money. This valuable strategy and planning training will give you with the necessary tools to develop and plan your e-business strategy.

Your e-business strategy and planning guide and e-learning voucher will give you access to the following learning:-

  • Understand the meaning and scope of e-business and what models fit your business
  • Discover different revenue models for online business
  • Learn how to develop your e-business strategic plan
  • Identify and manage e-business risk
  • Introduction to e-project management
  • Discover how to select and work with developers and agencies effectively
  • Gain an experts insight into cost-saving project management tools

Selling and Taking Payments through Your Web Site

Discover how a profitable store should be implemented or improved for your business!

Your e-commerce guide and e-learning voucher will give you access to the following essential learning:-

  • What is E-Commerce?
  • E-Commerce advantages and disadvantages
  • Why do customers buy online?
  • Online store considerations and choosing the right storefront solution
  • Developing requirements for stock, tax, shipping and accounting
  • Secure online payments - requirements pitfalls and benefits
  • Introduction to web merchandising and the art of online selling
  • Introduction to e-commerce law

Planning an Engaging Web Site

Engage your customers to buy, subscribe and interact!

Your content strategy guide, seo web writing guide and e-learning voucher will give you access to the following essential learning:-

  • Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.
  • Understand, target and engage your audiences effectively
  • Learn how to powerfully present your ideas, information and other content online to maximise sales
  • Learn optimal web writing and search engine optimsation techniques

Marketing Your Internet Business

Learn how to market your online store, products and services effectively to your target audience, in an engaging way.

Your digital advertising guide, email marketing guide and e-learning voucher will give you access to the following essential learning:-

  • Learn how to develop your marketing plan
  • Find out what traditional marketing and digital marketing channels will work best for your business
  • The art of effective messaging
  • Introduction to digital advertising
  • Search engine marketing
  • Banner and video advertising
  • Viral and affiliate marketing
  • Email marketing
  • Introduction to social media marketing and online PR

What else?

Included with training pack of six books and e-learning voucher, you'll have access to online quizes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

How long will the course take?

The length of time it takes to complete the course, depends on each individual. The modules, exercises and books take around 25 hours to complete the first time round, and the 90-days access enables time for review alongside hands-on activities to plan your Internet business.

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